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Creating or re-designing your current news room into a social news room to keep up with today's business requirements means you will have to justify the costs to the CFO.
Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it.
They will ask questions. Many. Then many more. Each question will have money attached.
What They're Not Looking For
Let me give you a powerful hint. The answers they're looking for are not impressions, views, comments, links, feeds or community building. They won't care how cool it is or how the features or functions are "killer."
CFO's are easy to neuro-linguistically read. They'll usually give you a visceral indication of how you're presentation is faring.
Presentational Logic (Make it Up Math)
You're going to have to be "creative," in a "make it up math for the better of all humanity" type of way. I used a straightforward and fairly simple presentation to my CFO. I hammered and yammered about the value, payback, and powerful possibilities of the Social Media News Room. Of course, being a CFO, they will expect to see the numbers. The math. So, I presented the SMNR ROI (quite effectively I might add, if I do say so myself) with this instructional video.
SMNR ROI MATH
He suggested I fund it myself through personal payroll deductions.
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