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Showing posts from October, 2008

HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

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We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Creating or re-designing your current news room into a social news room to keep up with today's business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then many more. Each question will have money attached. What They're Not Looking For Let me give you a powerful hint. The answers they're looking for are not impressions, views, comments, links, feeds or community building. T hey won't care how cool it is or how the features or functions are "killer." CFO's are easy to neuro-linguistically read. They'll usually give you a visceral indication of how you're presentation is faring. Presentational Logic (Make...

Who Do I Follow on Twitter ... and Why?

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We've moved to a new site - WritingRiffs.com. Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Below are a list of people on Twitter I follow. They're exceptional, interesting, prolific, and professional. They share good ideas, information and insights. Some are well known. Some aren't. Lotta talent on Twitter. If I was starting with Twitter today ... these would be the first people I'd check out. Wish I had this list when I started. Some of the people below have 15,000-30,000 followers and they follow that many too. That's not for me. I don't look at it that way. For me, it's all about good content. Help me learn. Inform me. Educate me. Make me laugh. Challenge me. I don't care if they're rich, famous and everybody loves them, if that doesn't happen I remove them. Note: I follow tech, industry analysts and news organizations. So these peop...

10 Great Business Presentation Examples

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And "1" Gluteus-Maximus PowerPoint Vomitus Eruptus I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint. Some were god-awful, a few were great; most were in between but usually sideways of good. We're going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You'll also be introduced to a resource checklist and book I bet you've never heard of, but if there's only one book you ever read on giving presentations, this should be it. It'll help you nail any presentation. The standard corporate gobbledygook PowerPoint vomitoria presentation is anywhere from 25-40 PowerPoint slides. Although I attended one that had 87 slides (for a 20-minute presentation). That type of presentation is usually referred to by those well-versed in business pre...

Small Giants ... Shoot the Donkey

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We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Take the Money and Run Is there a new breed of entrepreneur rising? Building and leading companies large and small, foregoing revenue and geographical growth to focus on, of all things, being the best at what they do? Is there really an emerging breed of entrepreneurs that don’t plan to build, or want to build the next Microsoft or Google, then “ take the money and run"? Take the Money and Have Fun Is there a new breed of entrepreneur rising that has as a mission “take the money and have fun?" Entrepreneurs that want to build enduring companies, great places of employment, great products, provide great customer service ... and have fun too? We'll find out in this interview with Bo Burlingham, author o f Small Giants: Comp...