HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM
We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Creating or re-designing your current news room into a social news room to keep up with today's business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then many more. Each question will have money attached. What They're Not Looking For Let me give you a powerful hint. The answers they're looking for are not impressions, views, comments, links, feeds or community building. T hey won't care how cool it is or how the features or functions are "killer." CFO's are easy to neuro-linguistically read. They'll usually give you a visceral indication of how you're presentation is faring. Presentational Logic (Make...