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Who Do I Follow on Twitter ... and Why?

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We've moved to a new site - WritingRiffs.com. Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Below are a list of people on Twitter I follow. They're exceptional, interesting, prolific, and professional. They share good ideas, information and insights. Some are well known. Some aren't. Lotta talent on Twitter. If I was starting with Twitter today ... these would be the first people I'd check out. Wish I had this list when I started. Some of the people below have 15,000-30,000 followers and they follow that many too. That's not for me. I don't look at it that way. For me, it's all about good content. Help me learn. Inform me. Educate me. Make me laugh. Challenge me. I don't care if they're rich, famous and everybody loves them, if that doesn't happen I remove them. Note: I follow tech, industry analysts and news organizations. So these peop...
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The Worst Pitch of All TIme ... That Made Me Rich

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We've moved to a new site - WritingRiffs.com - Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve ______________________________________________ Pitch: A quick, concise communication meant to persuade someone to do something - buy a product, service, idea, etc. A pitch is a story told with the goal of getting someone to buy in to your idea; your request for action. You want them to do something. You appeal to their reason and emotions. They want you to do something too. Don't be stupid, waste their time or insult their intelligence with lame words drained of meaning. Good-to-Great There are good-to-great pitches. They're informative, interesting and on occasion, wonderfully inspiring. They connect with you emotionally and ride the road of reason and common sense over to their intended destination―the "decision." And, more often than not, the decision is good ...
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HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

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We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Creating or re-designing your current news room into a social news room to keep up with today's business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then many more. Each question will have money attached. What They're Not Looking For Let me give you a powerful hint. The answers they're looking for are not impressions, views, comments, links, feeds or community building. T hey won't care how cool it is or how the features or functions are "killer." CFO's are easy to neuro-linguistically read. They'll usually give you a visceral indication of how you're presentation is faring. Presentational Logic (Make...
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