Riffs, Tiffs and What Ifs

We've moved to a new site - WritingRiffs.com - Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve ______________________________________________ Pitch: A quick, concise communication meant to persuade someone to do something - buy a product, service, idea, etc. A pitch is a story told with the goal of getting someone to buy in to your idea; your request for action. You want them to do something. You appeal to their reason and emotions. They want you to do something too. Don't be stupid, waste their time or insult their intelligence with lame words drained of meaning. Good-to-Great There are good-to-great pitches. They're informative, interesting and on occasion, wonderfully inspiring. They connect with you emotionally and ride the road of reason and common sense over to their intended destination―the "decision." And, more often than not, the decision is good ...

We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Twitter A simple micro-blogging service. Nothing more. Nothing less. HA! That's what THEY'D like you to believe. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight from hell. Demon dalliance. Seed of Satan. Fathered to challenge sesquipedalian pontifications that mean nothing to no one. What's it Mean Steve? Death to long copy. Death to words drained of meaning. Twitter imperils wordsmithereen evil-ese at it's basest, non-productive non-valuable essence. National Security Threat Twitter threatens ... National Security. Job Security. Retro-strategic de-innovation. Professional obfuscation. Wall Street Panic Those in the know, know, the Wall Street collapse and panic can be laid directly at the Tweet of Twitter. Why? Becaus...

We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve From personal experience and conversations with many experts in the business -to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from ... "The Four Too’s." Too wordy Too complex Too confusing Too valueless Agree or Disagree? Why is that? Essentially it boils down to: Trying to be all things to all people at all times Not knowing you can’t be all things to all people at all times Trying to sound really sophisticated, cool, intelligent, intricate and inclusive And finally, the biggie, not understanding your customer/buyer. They only want one thing. Understand this. You exist to solve a problem for them. In a recent technology ana...