Riffs, Tiffs and What Ifs

We've moved to a new site - WritingRiffs.com - Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve ______________________________________________ Pitch: A quick, concise communication meant to persuade someone to do something - buy a product, service, idea, etc. A pitch is a story told with the goal of getting someone to buy in to your idea; your request for action. You want them to do something. You appeal to their reason and emotions. They want you to do something too. Don't be stupid, waste their time or insult their intelligence with lame words drained of meaning. Good-to-Great There are good-to-great pitches. They're informative, interesting and on occasion, wonderfully inspiring. They connect with you emotionally and ride the road of reason and common sense over to their intended destination―the "decision." And, more often than not, the decision is good ...

We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Catchy title. Metaphoric meaning built in. Good, bad, storytellers, business. Has a ring to it. Readily understood titles like “saints” and “sorry sad sacks.” I was going to add "Steve" to the title, but it just didn't ring the bell well. Besides what rhymes with sorry sad sacks, saints, storytellers and Steve? Wait a minute. "Dr. E" rhymes with Steve. And Dr. "E" and Steve are going to have a go at Saints, Sorry Sad Sacks and Storytellers in business. Who is Dr "E?" Dr. Elliot McGucken received a B.A. in physics from Princeton and a Ph.D. in physics from UNC Chapel Hill where his dissertation on an artificial retina for the blind received several NSF grants and a Merrill Lynch Innovations Award. The retina-chip research appeared in publicatio...