Riffs, Tiffs and What Ifs

We've moved to a new site - WritingRiffs.com Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve Creating or re-designing your current news room into a social news room to keep up with today's business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then many more. Each question will have money attached. What They're Not Looking For Let me give you a powerful hint. The answers they're looking for are not impressions, views, comments, links, feeds or community building. T hey won't care how cool it is or how the features or functions are "killer." CFO's are easy to neuro-linguistically read. They'll usually give you a visceral indication of how you're presentation is faring. Presentational Logic (Make...

CONTINUED FROM : Social Media News Releases Are Absolutely Worthless! There aren't a lot of SMNR's out there. Cost, complexity, risk, usefulness? Some of the more recent ones have multimedia and social sharing capabilities - but no comments section. Why, if you did the work, bore the costs of distributing a SMNR, would you not use the comments section? Don't understand it. Enabling the comments section is live PR. Live community building. Live customer service. Live product and marketing feedback. Live ... good business sense. IBM Tackles Global Energy Crisis Blyk Launches "One Stop Shop" Designed for Advertisers and Agencies Nuts About Southwest Now Even Nuttier Graphics Evolves Beyond Gaming With New NVIDIA Geforce GTX 200 GPUs PR Practitioners From Across The World To Gather For World PR Conference & Festival In London PR Agency SHIFT Communications Adds Four New Clients in San Francisco Are You Smarter Than a... 17th Grader Cisco Drives Innovation in Bu...

Frankenquoted buffoon-a-puffery (neologism) is typically a useless quote from a company official that hardly anyone will ever read - except the Frankenquotee. Increases the word count. Adds less than zero value. Usually found in press releases. Closely related to the dreaded corporate gobbledygook disease (sorta like brothers). Example? We’re Great! We’re ( or insert company exec name) great!” “Our company is great.” “Our customers love us.” “Industry analysts love us.” "We're SO EXCITED to be working with them." Sound familiar? Here’s a 2-minute cartoon video that describes Frankenquoting pretty well. Frankenquote Memorialized in a Snapshot That was crude, wasn't it? I tried to stop myself. Just couldn't. Sorry.