Riffs, Tiffs and What Ifs

We've moved to a new site - WritingRiffs.com. Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve They Don’t Teach Moving Mountains in School I was inundated with e-mails after digi-penning the article “Animotorize - Help Banish Boring Business Presentations.” M ost agreed that the proliferation of really bad business presentations was an overbearing tax on the human mind and spirit, but more importantly, a massive waste of valuable time. Giving Good Presentations A few of the respondents challenged me. They asked me to give them examples of what I thought were really good presentations. They also asked for some resource materials that could help them learn what actually makes a good presentation and how to deliver one. 10 Great Presentation Examples So … I will. Not only will I provide ten examples of some great presentations (purely subjective) at the end of this article, but al...

Why Can’t New Marketing and PR People Write? T his article was in response ( or supplement ) to "When It Comes to PR Writing, Only One Thing Beats Talent... and there ain't much talent around," written by Don Bates, director of the Master's Degree in Strategic Public Relations program at George Washington University's Graduate School of Political Management . It was originally posted on the Media Bullseye site . I’ve had Marketing and PR employees work for me right out of college, and found most were woefully unprepared for the real-world new PR environment. Not because of any inherent deficiency in the school they came from, but more from the frenetic pace of change in the PR industry. Blogs, Vlogs, Podcasts, Social Media, SEO, SEO PR, Tags, and on and on and on. The technology changes alone can be daunting or intimidating. But the writing … the writing, that’s now part skill, part science and part art. It is the absolute foundation o...