Riffs, Tiffs and What Ifs

We've moved to a new site - WritingRiffs.com - Appreciate you checking this article out at WritingRiffs.com . We'll be deleting all the content on this site over the next few weeks. Thanks! Steve ______________________________________________ Pitch: A quick, concise communication meant to persuade someone to do something - buy a product, service, idea, etc. A pitch is a story told with the goal of getting someone to buy in to your idea; your request for action. You want them to do something. You appeal to their reason and emotions. They want you to do something too. Don't be stupid, waste their time or insult their intelligence with lame words drained of meaning. Good-to-Great There are good-to-great pitches. They're informative, interesting and on occasion, wonderfully inspiring. They connect with you emotionally and ride the road of reason and common sense over to their intended destination―the "decision." And, more often than not, the decision is good ...

BO - The Greatest of Achievements These Days I saw Charlie Rose speak with PR legend Howard Rubenstein at a media relations conference hosted by the Bulldog Reporter in San Franciso. Charlie was fascinating. Really connected. I've seen a plethora, a bevy, a melange (I meant to say "a whole bunch" but got carried away) of good presenters and speakers. Good Is Not Hard All it takes to be a good presenter is hard work and practice. If you're not good - you have only one person to blame: yourself. But to be great you have to be good - and connect. Connecting is pretty special; it's an art. Maybe a gift. A heavenly endowment. You have to be an expert, wise, personable, dynamic, charismatic, likable. And ... be able to tell your story with the ultimate in sophistication - simplicity. Great Is The only speaker I've seen anywhere near rivaling Charlie Rose was Steve Wynn . He was unbelievable. Excellent. Saw him speak at an Ernst & Young Entrepreneur of ...